Privacy policy

Last updated: October 30, 2026

Bright Value operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a convenient digital shopping experience (the "Services"). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using our Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of our Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Depending on how you interact with our Services, we may collect or process the following categories of personal information:

  • Contact Details: Your name, billing address, email address, phone number and other contact information you provide during checkout or communication.

  • Financial Information: Payment transaction details, payment confirmation, payment method and other relevant payment information processed through our payment service providers.

  • Account Information: Your username, password, preferences and account settings, if you create an account.

  • Transaction Information: Products you view, add to your cart, purchase, cancel or otherwise interact with, along with your purchase history.

  • Communications With Us: Information you provide when contacting us for customer support, enquiries or other assistance.

  • Device Information: Information about your device, browser, network connection, IP address and other identifiers.

  • Usage Information: Information about how and when you interact with our website, products and Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly From You: When you create an account, place an order, visit or use our Services, contact us or provide information through our website.

  • Automatically Through Our Services: From your device when you browse or use our website, including through cookies and similar technologies.

  • From Our Service Providers: When third-party service providers collect or process information on our behalf.

  • From Partners or Other Third Parties: Where permitted by applicable law and relevant privacy policies.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

  • Provide, Tailor and Improve the Services: To process your orders and payments, deliver purchased digital products, provide access to eBooks, PDFs, worksheets, templates and other digital resources, manage customer accounts, respond to enquiries and improve your shopping experience.

  • Digital Product Delivery: To send order confirmations, digital download links, access instructions and other purchase-related communications through email or other delivery methods made available on our website.

  • Marketing and Advertising: Where permitted by applicable law and your communication preferences, we may use your information to send promotional emails, offers, product updates and advertisements about our products and Services.

  • Security and Fraud Prevention: To verify transactions, protect customer accounts, detect suspicious activities, prevent fraud and maintain the security of our website and Services.

  • Communicating With You: To respond to customer support requests, provide order-related assistance and maintain our business relationship with you.

  • Legal Reasons: To comply with applicable laws, regulations, legal processes and government requests, and to enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, subject to this Privacy Policy.

Such circumstances may include:

  • With Shopify and other service providers who perform services on our behalf, including website hosting, payment processing, analytics, email communication, digital product delivery and customer support.

  • With business and marketing partners to provide advertising and promotional services, where applicable.

  • When you request or consent to our disclosure of certain information to third parties.

  • With our affiliates or other entities within our business group, if applicable.

  • In connection with a business transaction, legal obligation, investigation or to protect our rights, customers and Services.

We do not sell your personal information in exchange for money.

Relationship With Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our website in order to provide and improve the Services.

Information you submit through our website may be transmitted to and shared with Shopify and other third parties, including service providers that may be located outside your country of residence.

To learn more about how Shopify uses personal information, you can visit the Shopify Consumer Privacy Policy.

Depending on your location, you may also exercise certain privacy rights through the Shopify Privacy Portal.

Third-Party Websites and Links

Our website may contain links to third-party websites or online platforms.

If you follow links to websites that are not owned or controlled by Bright Value, we recommend reviewing their privacy policies and terms and conditions.

We are not responsible for the privacy practices, security or content of third-party websites.

Any information you provide on third-party platforms will be governed by their respective privacy policies and terms.

Children's Data

Our Services are intended for use by adults, parents and guardians purchasing digital products for personal, educational or other lawful purposes.

We do not knowingly collect personal information directly from children without appropriate parental or guardian involvement, where required by applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the contact details provided below so that we can review your request.

Security and Retention of Your Information

We take reasonable measures to protect the personal information collected through our website against unauthorized access, misuse, loss or disclosure.

However, no security system is completely secure, and we cannot guarantee absolute security of information transmitted over the internet.

We retain personal information only for as long as reasonably necessary to provide our Services, process transactions, maintain business records, comply with legal obligations, resolve disputes and enforce our agreements.

Your Rights and Choices

Depending on applicable law and your location, you may have certain rights regarding your personal information.

These may include:

  • Right to Access: Request access to personal information we hold about you.

  • Right to Correction: Request correction of inaccurate or incomplete personal information.

  • Right to Deletion: Request deletion of personal information, subject to applicable legal requirements.

  • Right to Withdraw Consent: Withdraw consent where processing is based on your consent.

  • Managing Communication Preferences: Unsubscribe from promotional emails at any time using the unsubscribe option provided in those emails. We may still send essential order-related and service communications.

You may exercise applicable privacy rights by contacting us using the details provided below.

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

Complaints

If you have any questions or complaints about how we collect, use or process your personal information, please contact us using the contact details provided below.

We will review your concern and respond within a reasonable time, in accordance with applicable law.

You may also have the right to raise a complaint with the relevant data protection authority, where applicable.

International Transfers

Your personal information may be stored or processed in countries outside your country of residence through Shopify and other third-party service providers.

Where required, we take reasonable steps to ensure that such transfers are handled in accordance with applicable data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, legal requirements or operational needs.

Any revised Privacy Policy will be published on this page with an updated "Last updated" date.

We encourage you to review this page periodically to stay informed about how we protect your personal information.